PPG announced that it highlighted its pretreatment and electrocoat technologies at ECOAT22, April 20-22, 2022, at the Omni Orlando Resort at ChampionsGate in Orlando, FL.

One of the original pioneers of electrocoat technology, PPG showcased a variety of products for automotive OEMs and parts suppliers, industrial applications, filtration systems, equipment maintenance and emerging mobility. Featured products include PPG POWERCRON, PPG ENVIRO-PRIME EPIC, PPG FRAMECOAT and PPG LINE-GUARD coatings.

Peter Votruba-Drzal, PPG global technical director, corporate science and technology, delivered the keynote presentation titled “Transformation Is the Only Thing that Is Constant” at 8:30 a.m. EDT on April 21. The talk focused on today’s business environment and its demands for adaptation and transformation to meet customer expectations.

Votruba-Drzal shared actionable strategies and concrete examples of transformation and how the coatings industry will continue to innovate through big data and supply chain digitalization.

“Leaders in the coatings industry must prioritize customers and communicate their strategic vision to avoid disruption to their business,” said Votruba-Drzal. “Our markets will evolve, and customer needs will continue to change. It is crucial that we continue to innovate and grow alongside them.”